Friday, 21 July 2017

Curated Reality

"TO CURATE" - select, organize, and present (online content, merchandise, information, etc.), typically using professional or expert knowledge.
This word has come to acquire spooky modern connotations suggesting perfect scientific control of reality as if it consists solely of specimens to be laid out and presented by uncannily prescient experts in whom we should trust. It has an air of the clinical control we expect to reign in a laboratory and almost sends a Frankensteinian shiver down the spine. Experience is now being curated. People now curate rock bands for an evening, food stands in a market, evenings of Burlesque entertainment, or the content of a pop-up clothing shop. It suggest reality can be repackaged and presented as perfect product for consumption. It suggests a preciousness in our approach to the reality that confronts us in Western societies.

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